Core Target Users
Core Target Users
Expatriates, international friendship city governments and citizens in Shenzhen.
Overall objective
To build a two-way showcase window and online-to-offline interactive platform enabling the world get to know Shenzhen and let Shenzhen citizens understand the world in a warm and fun way.
Platform Positioning
Based on the core concept of "new form of Internet in International Urban Construction", the platform is dedicated to serve the international construction and international exchange and cooperation of cities, and to implement the new model of "official guidance, non-governmental operation". With features of "integration", "experience" and "interaction", CityPlus strives to promote the brand of Shenzhen City.
The platform will be divided into Chinese and English versions, with heavy focus on English. According to platform positioning, overall objectives and core users, the CityPlus website (www.cityplus.com) will have six sections in Shenzhen: "City Homepage", "City Experience" , "Super Topic" , "Shenzhen Lifestyle" , "Information Exchange" and "About Us" .
Platform Mobile (APP) end will realize the online check-in function in "City Experience", online-offline immersive exploration experience, and provide real-time publications and registration channels for a series of large-scale events in Shenzhen. Thus, CityPlus will become a window for users to get to know and experience Shenzhen anytime, anywhere.
